News

Around the world in A Hard Days Night: blu-ray cover variations!

The world’s designers continue to wrestle with the problem of how the new 50th Anniversary blu-ray of The Beatles’ A Hard Day’s Night will look in their area of the world, so we thought we’d take a look at some of the different designs.

To recap, in America the always cool Criterion Collection have gone with this slightly Saul Bass-inspired design:

buy5The Beatles / A Hard Day's Night blu-ray with new 5.1 soundtrack

This is brilliant; loads of energy, it’s in black and white which is appropriate for the movie, and it’s nice and ‘arty’.

Here’s what the good old UK have gone for:

uk_bluray

Oh dear. I’ve seen photofit mug shots more accurate than this hideous cover, with those awful colour tints. But hang on? Have studio Second Sight read the not too complimentary feedback left by SDE readers? It looks like they have, because now Amazon are showing a new cover image:

buy5new_harddaysnight

It’s the same head-shots, but at least Paul McCartney is no longer turquoise. And Ringo isn’t yellow. And John…well, you get the idea. Anyway, the Germans have decided to do their own thing too. Did you know the literal translation for “A Hard Day’s Night” in German is “A Hard Day’s Night”. It’s true. Ask Google Translate. Anyway this is what the German edition looks like:

buy5german

I recognise those colours! Well at least they’ve used the images from the album cover, so bonus points for that. But which grey-suited rule-maker in Deutschland insist that DVDs and Blu-rays have that stupid FSK design on the front, ruining front covers! I do prefer this to the UK design, although I might question the typography. I’d rather see a photo of Paul without “TLES” over his face. And they could have put Ringo at the bottom so he is looking up at one of his band mates. But wait! Germany have created a second cover design for their Blu-ray+3DVD ‘special edition’ version.

buy5germany2

Okaaaay…. so they’ve nicked the black and white photos of the band from the US Criterion Version, but what’s Paul doing down there? Note to designers of German DVDs/Blu-rays: Remember there is a MASSIVE yellow box bottom left, so don’t put anything important – like, let’s say A BEATLE! – there. Paul is also about 40% of the size of John. First Yoko wouldn’t switch Lennon/McCartney for Macca and now this ignominy! The black and white Fab Four also seem to have a newspaper-style halftone effect applied, which is a bit random. Also that ‘the’ is rather horrible looking, and a bit introductory. “The” is part of the name, unlike say Pet Shop Boys or Eurythmics.

Finally here is the Australian version:

aus

I know it’s square but I couldn’t find a hi-res image of the correct rectangular shape. Trust me when I say it just ‘carries on’ a bit further down with the line pattern. This is clearly inspired by the US version, but someone down under must have thought that even though it reads “The Beatles” and “A Hard Day’s Night” the Aussie blu-ray punter might want the reassurance of facial recognition before going ahead with their purchase, so the Fab Four are MUCH BIGGER on this cover. John also appears to be kicking Ringo in the balls. It’s all a bit uncomfortable looking and is an awkward tangle of legs and arms.

The US cover is the ‘winner’.

“A Hard Day’s Night” is out as a 50th Annversary Blu-ray in July.

You might also like…

10 responses to Around the world in A Hard Days Night: blu-ray cover variations!

  1. Mike F says:

    Haha! Nice article. Poor Ringo.

  2. Tobias says:

    In Germany all optical media (like DVDs and Blu-Rays) MUST carry a FSK (equal to the BBFC) logo on the front.
    Of course this causes in many cases massive protests by collectors because these “FSK Flatschen” as we call it over here are ugly as hell and destroy any cover art.
    Many studios solve this problem by either making flip-over-covers with the other side not carrying the logo or simply putting a sticker on it, which can be easily removed.
    Best,
    Tobias

  3. James Kelly says:

    Why not just use the original movie poster? That’s classic.

  4. Martin says:

    It’s not the same head-shots! George and Ringo have stopped “messin’ about”…

  5. Kevin says:

    Man, they really screwed up worldwide… It can’t be so hard.

  6. David says:

    The American version seems the best of a bad bunch.

  7. Richard says:

    Finally!!! We Americans get a decent cover. Almost every British Blu Ray of American made films have much better covers than we here in NYC get. We almost never get the various movie posters that are better than the measly no-thought inspired creations of todays photo shop artists.
    Our creators aren’t being seen or heard.
    Love the British covers. Still haven’t splurged on multi-region player. Probably will. Then, may the best cover/supplements win.
    Cheers from Brooklyn!

  8. Sarah says:

    Spoken like the true designer you are, Paul! Agree with everything you say. I expect you will add the latest uk version to this article? Because that one is the best. I also noticed the different photos from the coloured and b&w ones here – both had “cartoonised” faces, not the real thing at all, but at least the b&w ones didn’t have silly expressions.

    • Paul Sinclair says:

      Haha Hi Sarah – thanks for leaving a comment :) Yes, will need to update this post with the new UK cover! Hope you’re well!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>