With Q magazine, revamped to appeal to ‘the kids’, Mojo firmly rooted in 1970s rock folklore, and The Word now closed for business, Anthem Publishing think they have spotted a gap in the market for a magazine that treats pop music seriously – a periodical, perhaps, that would appeal to the demographic who read the legendary, irreverent Smash Hits as teenagers in the 1980s.
Those same surly youths will now be in their forties, and despite spending much of their spare time looking for kids’ shoes and helping with homework, the passion and enjoyment for what was a truly golden era for pop music, never goes away.
Classic Pop is the new magazine, and it hit the ‘newsstands’ on 4 October. To give you a feel for the content, this inaugural issue contains an eight-page feature on five decades of Duran Duran, a history of the Pet Shop Boys with their top 25 tracks selected (nice to see Jack The Lad at number 10…) and a ‘classic album’ article focusing on ABC‘s 1982 masterpiece, Lexicon of Love.
With magazine sales declining, Classic Pop is something of a brave move, but like many of you, we love ’80s pop and wish the team every success with this venture. Issue one was a highly enjoyable read and the second issue is due out in early December (it’s bi-monthly).
Look out for the mag at your local newsagent. For those outside the UK, or if you just want an easy life (and to save on the cover price), you can also subscribe.