The band are reaching out to fans and collectors to help locate rare and lost recordings from the last five decades. Specifically, Roger Daltrey and Pete Townshend are looking for rare radio and TV performances, home movies from gigs, extraordinary bootleg material, demos, unusual photos and memorabilia.
Any item that is used will be fully credited on any release and the person with the most outstanding find will receive two VIP tickets for a show on the next Who tour.
All this bodes well for the punter and suggests a multi-disc super deluxe set with audio and video content is in the planning, although nothing is confirmed.
Any fan wanting to get in touch should email firstname.lastname@example.org and reference SuperDeluxeEdition.com in your email.
The Who Hits 50 two-CD set is scheduled for release in October. More on that here.